5-Steps for Creating a Social Media Marketing Campaign for Your Brand
I’m a huge planner. I plan out just about everything in advance. You should see my whiteboard—full of to-dos for the day. If my day requires planning, so too should your personal brand.
Set goals for your social media marketing campaignWe all know the Internet is a great place to build your personal brand, …
Personal Brands are Today’s Leaders, Not Tomorrow’s
Ouch. I keep reading about personal branding being a tool that sets you up to be tomorrow’s leaders. Why do old people always say this to young people? And, why do young people repeat it?
Does anyone wake up in the morning and say, “I hope I’ll be tomorrow’s leader.” When they wake up the …
Personal Branding Interview: Jordan McAuley
Today, I spoke to Jordan McAuley, who is the “King of Celebrity Contacts” and the author of Celebrity Leverage. In this interview, Jordan tells out the ways to get celebrity endorsements, how he got involved in this niche, his impressions of personal branding and a few success stories.
What are your top 3 ways to…3 Personal Branding Theses For The New World of Work
Gone are the days when only college marketing majors and entrepreneurs had to know how to use marketing to build brands. These days, the internet has enabled everyone with a pulse and some ambition to take advantage of this growing platform. It’s all about survival …
Personal Branding Interview: Patricia Hunt Sinacole
Today, I spoke to Patricia Hunt Sinacole, an HR expert who runs First Beacon Group LLC and is also columnist for The Boston Globe. In this interview, Patricia talks about how job seekers can become more employable, what retail marketing strategies work in a job hunt, why companies should limit social media use at work …
Defining Your Brand via 6 Traits that Make You a Leader
I finished reading Lisa Orrell’s Millennials Into Leadership: The Ultimate Guide for Gen Y’s Aspiring to Be Effective, Respected, Young Leaders at Work this week. Wow! What a great resource for tomorrow’s leaders.
Traits That Make You a Great LeaderIn Millennials Into Leadership, Orrell discusses “defining your brand by documenting the traits that you …
Personal Branding Interview: Pamela Mitchell
Today, I spoke to Pamela Mitchell, the founder and CEO of The Reinvention Institute, Inc. (TRI), author of The 10 Laws of Career Reinvention: Essential Survival Skills for Any Economy, and columnist for Inc.com.
In this interview, Pamela talks about the process of career reinvention. She also provides examples of those that have made the …
The Tri-Fecta of Opportunity: Personal Branding, Social Media and Inbound Marketing
Lately, I’ve had some interesting conversations on Personal Branding, Social Media and Inbound Marketing. I really enjoy writing and speaking about these topics because they are the new frontier of the Web 2.0 marketplace. And when combined properly they can create massive opportunity where it would not have existed before.
Once upon a success story……Does Self-Publishing Make Sense?
One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.
During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.
But, is …
Personal Branding Interview: Steve Garfield
Today, I spoke to Steve Garfield, who is the author of Get Seen: Online Video Secrets to Building Your Business and one of the leading edge experts in online video and blogging. In this interview, Steve talks about how he got started with online video, some video podcasting equipment for beginners, how he’s used videos …