Month: January 2010

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingmagazineMarketing & Personal BrandingNetworkingRelationship Networking

Personal Branding Magazine Issue 11 Seth Godin Interview Preview

For the February issue of Personal Branding Magazine, Seth Godin will grace the cover, with an exclusive and lengthy interview I conducted with him about his new book, Linchpin: Are You Indispensable. Out of all his bestselling books, this one is the closest related to personal branding because it focuses on becoming indispensable, meaning that …

magazineMarketing & Personal BrandingRelationship Networking

Free Sample: Personal Branding Magazine Issue 11 With Seth Godin & Guy Fieri

Personal Branding Magazine – Volume 3, Issue 3 How To Become Indispensable with Seth Godin Summary

Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Joe Balestrino

Today, I spoke to Joe Balestrino, who is an SEO expert and writer for blogs such as Search Engine Journal. In this interview, Joe explains how companies can be successful without internet marketing, what we could know about with Google real-time search, lists some SEO strategies, mistakes people make when optimizing their sites, and argues …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Lisa Hoover

Today, I spoke to Lisa Hoover, who is a freelance writer and professional blogger. Her work includes being a contributing editor for Lifehacker and other major blogs. In this interview, Lisa talks about how to she become a professional blogger, who she admires, how she balances her time with multiple children, and some lessons learned.…

Brand Yourself AsCorporate BrandingNetworkingRelationship Networking

Hey Mediocrity, You Can Eat Me

Mediocrity– a disease that is spreading slowly through the ranks of small business owners and professionals across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.

I see it happening on a daily basis (even in my own company at times). …