The Importance of Social Equity Over Financial Equity
I was surfing through some Gary Vaynerchuk videos and stumbled across this post from March 28, 2008: Legacy Is Greater Than Currency.
The video basically breaks down Gary’s thought on financial decisions compared to legacy and social decisions. I have been debating internally about the concept of personal branding in the social media marketing realm …
How Well Does Your Personal Brand Listen?
There are several programs that large brands use to “monitor” the conversation and to know what’s being said. What if you’re a small brand? Or, even smaller – what if the brand is YOU?
Listening as a brand1. Listen to how people introduce you.
This simple exercise will give you insight into what people …
Stadium Naming Rights, Without Spending a Penny
Nance Rosen, your name, Verizon, Twitter and Jenny Craig: all brand names with something in common. We all are – or can be – marquee names on stadiums that draw hundreds of thousands – even millions – of fans now and for decades into the future. It’s true, it’s inexpensive and it’s easy.
How would …
Personal Branding Interview: Dennis Crowley
Today, I spoke to Dennis Crowley, who is the co-founder of foursquare and previously founded dodgeball.com, one of the first mobile social services in the US, which was acquired by Google in 2005. In this interview, we go over his latest and very popular startup called foursquare, as well as talk entrepreneurship, teaching and Family …
Is Personal Branding Life?
Our virtual lives and the life we lead in reality are quickly becoming one. Most phones have cameras, some have a video feature and almost everyone you know has a computer with an internet connection. Furthermore, a lot of people have phones, such as the iPhone, that give you access to the internet even without …
Does Your Brand Match Your Potential Employer’s?
Everyone’s so busy trying to land a job – any job – that they’ve forgotten one of the cardinal rules in the hiring process: If you aren’t a fit with the company’s culture, it’s not going to work out in the end.
While personal branding has been a career strategy for a while now, employer …
The Boom of Social Sites and Personal Branding
Here is a fantastic infographic that helps to visualize the relative size of social networks over time.
The timeline is quite interesting — you can really see the explosion of social networks in 2003 – 2006 and the relative slowdown in their creation after 2007. There was also a considerable slowdown during the tech bubble …
Personal Branding Interview: Alan Collins
Today, I spoke to Alan Collins, who is author of Unwritten HR Rules: 21 Secrets for Attaining Awesome Career Success in Human Resources and a former Vice President of Human Resources at Pepsi. In this interview, Alan talks about employee referral programs, how HR has changed over the past decade and some trends to watch …
6 Questions Your Book Proposal Must Answer
The first step in writing a book to build your personal brand–after researching the topic, of course–is to prepare a book proposal that will convince literary agents and publishers of the commercial feasibility of your book.
Proposal as sales toolTo succeed, you have to view your book proposal as an advertisement, or direct-marketing sales …
Could You Recover From These Personal Branding Nightmares?
Does your personal brand have what it takes to overcome one of these nightmares?
5 personal branding nightmaresBeing Labeled A One Hit Wonder
People tend to starting using this label about someone who has had only one significant achievement long enough ago that they could have repeated it by now, yet haven’t. If that …