How to Measure Your Personal Brand

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Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.

Don’t believe me? See for yourself.

How do you measure your personal brand on twitter? Through comparing the number of retweets you have to others? Through how many followers you have compared to others?

How do you measure your personal brand through your blog? Through engagement, in the form of number of comments, compared to others? Through how many links you receive compared to others? Through traffic compared to others?

All forms of measurement come back to numbers, and all numbers only have value when compared to competitors’ numbers.

So my question is: is it okay that we measure our own personal brands by what we do – in comparison to other people trying to achieve similar accomplishments?

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Monica O'Brien

Monica O’Brien is an MBA candidate with years of experience in business, strategy, and technology. She currently consults start-ups in the Chicago area on establishing their social media strategies. Monica attends the Chicago Booth School of Business (at the University of Chicago), currently ranked the #1 MBA program in the country by BusinessWeek, and is one of the 2007 Chicago Business Fellows. She concentrates in Marketing, Strategy, and Entrepreneurship. Monica holds a Bachelor’s degree in Computer Science, with a minor in Physics, from Truman State University. Her blog, Twenty Set, gives career advice to young professionals. Monica writes candidly about her own experiences. She has also written for Mashable and ProBlogger, and has been featured in major publications like the Christian Science Monitor.

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