Personal Branding Interview: Jeanne Meister
Today, I spoke to Jeanne Meister, who is an internationally recognized workplace learning consultant, and the author of The 2020 Workplace (Harper). In this interview, Jeanne disects the 2020 workplace, shows some very interesting research findings, explains how companies can retain talent, gives her opinion on ROWE (I previously interviewed the creators of ROWE), and …
Lessons from Rachael Ray’s Path to Personal Branding Success
Daytime television hostess, Food Network celebrity chef, and best-selling author – Rachael Ray’s career has many lessons to teach those interested in achieving personal branding success from zero to 60 in less than a decade.
In less than 10 years, Rachael Ray’s personal brand has taken her from an Albany, NY, grocery store to multiple …
Are You Making These 5 Personal Branding Mistakes?
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?
Over-communicatingNot every platform is the right one for communicating your message. Sending inappropriate or …
Personal Brands: The Audition
From the time you leave your home, consider that you are being auditioned for the job you are seeking. Your personal brand starts to get its early morning workout when you cross the threshold of your door.
How coherent is your personal brand promise, given what you actually deliver?
The person you brushed by without …
Where do I Find Success?
Hi, I’m Martin Yate, the guy that writes the Knock em Dead books.
They say that to write a book, all you need is the complete lack of a social life; well I’ve published 12, so what does that tell you? I live and breathe this stuff and obviously have no social life.
Mondays from …
The Age of Resistance is Upon Us
We are living in a very different world than we were a few years ago. We are now inundated with so much content and advertising, across so many media streams, that we’ve started to become resistant. We are opting out of email newsletters, unsubscribing to magazines and newspapers, unfollowing on Twitter, de-friending on Facebook, and …
Personal Branding Interview #2: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative, the author of Blogging All-in-One For Dummies, and a columnist for Forbes.com and Entrepreneur.com. This is a follow-up interview to the one I had with Susan at the end of 2009. In this interview, Susan talks about the current state …
A Cup of Coffee to Your Personal Brand
Whether you desire a new job, a pay increase, or a competitive edge in the marketplace, you need a killer online presence, proof of your expertise, and a personal brand that reflects you as an industry insider with a marketable skill set. But, taking these concepts and turning them into something real and usable can …
Personal Branding Interview: Chris Guillebeau
Today, I spoke to Chris Guillebeau, who is the author of Art of Non-Conformity (Perigree) and his blog by the same name. He’s writes for CNN, BusinessWeek, The Huffington Post, Psychology Today, and the Oregonian newspaper. In this interview, Chris talks about some convential beliefs that aren’t true, his opinion on living life on your …
Great Personal Branding Video Tutorials
Here are three great videos to help you round out your personal brand using Twitter, Facebook, Linkedin, Blogging, and Email Marketing. Have a look at each and start applying the lessons learned to your personal brand today.
Twitter Search in Plain EnglishSuccessful Email Marketing – How it’s Done
Did You Know 4.0