Is Visibility More Important Than Money?
The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand. Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both. More and more people are preaching that “social media …
A Little Thank You Goes a Long Way
I’ve said it before and I’ll say it again: I’ve never hired a candidate who didn’t send a thank you note after our interview. As a hiring manager, it’s just one simple way to compare my top candidates. If I have an open position and two of the candidates are evenly matched skill-wise but only …
Are You Ready for the Personal Branding Cloud?
Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cloud.
Excerpt from …
Personal Branding Interview: Jason Fried
Today, I spoke to Jason Fried, who is the co-founder and President of 37signals. In this interview, Jason talks about how simplicity is so important when it comes to products, his views on personal branding, web 2.0, the future, and more.
Your brand is based on simplicity and your products represent that. Why is simplicity…Twitter Personal Branding Q + A #4
Responses to recent tweets made recently by people about personal branding.
Sherman M. Cheng, @chengm7ny, asked: thinking of building up my personal brand…but what should I start with?
Jacob Share, @jacobshare:
The first part of a personal branding is to understand what its goals should be i.e, once you’ve understood what your personal branding goals …
Secrets to Getting More Referrals – Part 2
Getting referrals and attracting opportunities from people you connect with both in person and online comes down to being highly referable.
Last week I posed some questions to help you assess your referability factor. The first three test whether you’re giving contacts enough information to make the referral:
Can contacts…Personal Branding Interview: Daniel Pink
Today, I spoke to Daniel Pink, who is the New York Times bestselling author of A Whole New Mind: Why Right-Brainers Will Rule the Future, and the author of the new book called Drive: The Surprising Truth About What Motivates Us, which arrives in late December. This is one of his first interviews before his …
3 Personal Branding Interviews You Need to Read
Dan Schawbel has over 220 great interviews with some of the top minds in personal branding, business, writing and social media. We have much to learn from these remarkable interviewees.
In case you missed them, here are three of my personal favorites that have takeaways to advance your career and life:
Don Bulmer is the …
Personal Branding Interview: Josh Mullineaux
Today, I spoke to Josh Mullineaux, who is the Director of Marketing and lead business development manager at Unique Blog Designs. Josh and his team have helped a lot of big companies and personal brands build their blog platforms, such as Yahoo!, MySpace, ShoeMoney and I. I’ve been their client for about a year now …
How Many Pages are Needed for a Brand Building Book?
Are you overestimating the number of pages needed to write a book that successfully builds your personal brand? Many business owners and career-oriented employees who want to write a brand-building book think “too big,” “too comprehensive, and “too many pages.”
Too many brand-oriented individuals think in terms of their college textbooks, comprehensive compilations of every …